The 10K+ florist blueprint
“A 90-day coaching experience for wedding florists ready to raise their minimums, confidently book better clients, increase their profits, and step into the role of CEO of their floral business; with personalized feedback, expert guidance, and the support of a community of like-minded florists”
The 10K+ Florist Blueprint is your step-by-step path to change that
— fast.
“I felt stuck in my business, but as we built the foundation, everything started to click. I tapped into my CEO, gained clarity on my ideal clients, and now have a clear vision for where my business is headed.”
— J. Flores, J Flores Designs
You’ve mastered your craft.
Your designs are beautiful.
But the bookings? The confidence? The pricing?
They’re not where you know they should be.
This is a 90-day transformation designed specifically for wedding florists who are ready to consistently book $10K+ weddings, increase profitability, and build a business with intention, confidence, and clarity.
INSIDE THESE FIRST 90 DAYS YOU’LL
RAISE YOUR MINIMUMS
Learn how to confidently increase your pricing, attract better-fit clients, and improve your booking rate.
STRENGTHEN YOUR BRAND
Through personalized brand and portfolio audits, you’ll create a brand that attracts the clients and planners you actually want to work with.
PRICE FOR PROFIT
Understand your numbers, build profitable pricing, and finally know exactly what you’re making on every wedding.
WHERE STRATEGY MEETS SUPPORT
Inside The $10K+ Florist Blueprint, you’ll receive live group Zoom coaching calls, personalized video feedback, 1:1 coaching and business audits, accountability, and direct access to guidance when you need it most.
This isn’t about watching lessons and hoping for results. It’s about implementing proven strategies with the support and feedback needed to create real momentum in your business.
“This one feels a little emotional…but mostly exciting. Today is my last day at my Law Office job. Time to be free and flower full time! Thank you for everything this year…I don’t know if I would be at this stage right now without your mentorship!”
j.floresdesign
“Booked 2 more weddings this week…and it’s only Tuesday.”
“Just wanted to share that I ent out my first ever quote that was 5 figures!! Never thought I’d have a wedding inquiry or quote for that much before. In my 2nd year of business and this quote is my highest ever at $21k!!
Couldn’t have done it without the 10k Florist Blueprint and all your help, truly!!”
brindlefloral
You’re not just getting support
YOU’RE GETTING A SEAT AT THE TABLE.
The strategies, feedback, and guidance I wish someone had given me years ago—without spending a decade figuring it out the hard way.
No more guessing. No more wondering if you’re making the right move. Just clarity, confidence, and a roadmap forward.
Ongoing accountability
BI-Weekly Q&A Calls
DIRECT VIDEO FEEDBACK & 1:1 COACHING
EXCLUSIVE GUEST EXPERT SESSIONS
Clear strategy. Personalized support. Real accountability. Plus exclusive access to guest experts who share their knowledge and answer your questions live inside the program.
THIS IS HOW YOU STAY CONSISTENT
THIS IS HOW YOU STAY CONFIDENT
THIS IS HOW YOU STAY BOOKED
You’re not just joining a program —
you’re stepping into the CEO seat
and staying there.
What People Are Saying
“I'm now showing up as a confident floral business owner, not just a florist and my average booking value is three times higher than before.”
Maria Harrison
Brindle Floral LLC
Before joining the 10K Blueprint, I was already booking 10K clients, but I knew my business needed refinement. What I loved most about the program was learning how to really look deeper into who my ideal client is and how to build my branding, marketing, and processes around attracting the clients who are truly meant for me.
This program gave me fresh eyes on the areas of my business that needed to change, the processes I needed to improve, and the ways I could elevate my brand even further. Since going through the program, I have slightly rebranded, improved how I present my business, and seen a shift in the clients I’m attracting. I’m booking clients faster, booking more aligned ideal clients, and even booking clients with budgets over 10K.
Darines gave us not only the tools, but also the confidence to take action and step into the next level of our business.
Monika Galceran- Lucelo Flor
“Being a part of the 10K Blueprint course truly opened my eyes to both myself and my business. So often, we focus only on the “outward” work, but Darines challenged us to recognize how we can sometimes stand in the way of our own success.
I especially appreciated Darines’ holistic approach to business. The 10K Blueprint doesn’t just teach you how to speak to your ideal clients — it also encourages you to identify the limiting beliefs and internal barriers holding you back from fully stepping into your role as a CEO.”
Michelle M- Flor Soul
RECENT CASE STUDIES
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RECENT CASE STUDIES ][
Maria Harrison
Jessica Flores
THIS PROGRAM IS FOR YOU IF…
✓ You’re ready to raise your minimums and stop saying yes to every inquiry.
✓ You want to attract clients who value your expertise—not just your price.
✓ You’re looking for a clear strategy to book more $10K+ weddings.
✓ You want honest feedback, accountability, and support from someone who’s been where you are.
✓ You’re ready to build a business that’s profitable, sustainable, and aligned with the life you want.
COURSE MODULES
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01
Lesson One — Stepping Into the Floral CEO Role
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02
Lesson Two
— 1. Define Your Brand Identity
— 2. The 10k+ Client
— 3. Align Your Brand With Your 10k+ Client -
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03
Lesson Three — Create a Client Magnet Portfolio
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04
Lesson Four — Marketing That Actually Gets You Booked
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05
Lesson Five — Your Relationship With Money
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06
Lesson Six — Client Experience Audit
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07
Lesson Seven
— 1. Sales!
— 2. The Basics
— 3. Sales Presentation -
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08
Lesson Eight
— 1. Define the Business You Are Building
— 2. Does Your Pricing Match Your Goals
— 3. Pricing is Not Just About Numbers
“For any florist considering this program, I can say without hesitation it's worth it! Before this program, I knew how to be a floral designer but had no idea how to be a floral business owner.
My wedding bookings hovered around $2,000 but due to underpricing, I was seeing little to no profit. The 10K Florist Blueprint transformed not only my pricing strategy but my entire business! I'm now showing up as a confident floral business owner, not just a florist and my average booking value is three times higher than before.”
Maria Harrison
Brindle Floral LLC
YOUR INSTRUCTOR
HI, I’M DARINES.
Wedding Floral & Event Designer for over 20 years.
If you’ve ever wondered how you’re working so hard and still not making the money you thought you would, I’ve been there.
For years, I said yes to every wedding that came my way. I was exhausted, underpricing my work, working nights and weekends, and constantly trying to keep up. The business I loved had become a source of stress instead of freedom.
As a mom, that reality hit hard. There was a season when my son spent more time with babysitters than with me because I was always working, always chasing the next booking, and never felt like I was getting ahead.
The turning point came when I realized I didn’t need to work harder—I needed a better plan.
I invested heavily in education, coaching, systems, and learning the business side of floristry. My first goal was simple: consistently book $10K weddings. That decision changed everything.
Today, I’ve built a multi-million-dollar floral business, book clients with floral budgets exceeding $80K, take meaningful time off, and run a business that supports my life—not the other way around.
Now, I teach the exact roadmap, systems, and pricing strategies that transformed my business, helping florists reach their goals faster—with fewer mistakes and a lot more confidence.
Because success shouldn’t require sacrificing your family, your finances, or yourself.
Your next chapter starts here, and I can’t wait to show you what’s possible. ✨
“One of the biggest reasons this course was so impactful for me was the genuine connection I felt with Darines. When searching for a mentorship and community to invest in, I wanted someone whose energy, passion, and values aligned with mine. Darines is honest, thoughtful, and deeply curious. She asks intentional questions that help you uncover the smartest and most authentic solutions for your business.”
Michelle M
Flor Soul
Secure your seat with the next cohort by choosing one of the pricing buttons.